The reality is, hashtags can improve your viewership and they are definitely here to stay!
Here are some tips to use hashtags in an effective and positive way.
Don’t Overwhelm People with Hashtags
You might have seen this on instagram, where people caption their photo with every related hashtag imaginable. You are better off limiting your hashtag use to two or three relevant ones at the end of your post.
Use Relevant Hashtags
Using hashtags that are related to your post’s topic or your industry
will boost the chances of your post getting found by other users.
Pro Tip: If you are posting a picture or an event, you may want to include the name of the town in a hashtag.
Shorter is Often Better
For hashtags, it is often better to keep it simple and to the point. Single words are much easier to search, and also, much easier to read.
Search for Active Hashtags Before Posting
A simple search on Facebook of the hashtag you intend on using will tell you if the Hashtag has been used before and related hashtags that you may also want to use. The more it has been used, the more likely people will search for the hashtag!
Jump on Trends (if they are relevant to your brand) Keep up with the trends! If you see one that has the potential to benefit your brand, don’t be afraid to jump on it!
Don’t Use Hashtags for the Sake of Using Hashtags
Remember, don’t use a hashtag in your post if it doesn’t make sense. You shouldn’t feel pressured to use a hashtag in every post that you publish!
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