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A New Year and A New Name!

As we embark on a new year, with the publication of our expanded, island-wide 2014 directory, we would like to introduce you to our new brand name, Seek Spot, by Seek Spot by Be Our Guest! After numerous surveys, and much research and planning, we are excited to be able to offer visitors more of what they seek, as well as making it easier to find the information they need! Our goal is to provide reliable recommendations about quality, local businesses and attractions, saving guests to Oahu time, and giving them valuable content regarding all areas of the island. The Seek Spot Directory includes maps, coupons, an events calendar, surf and weather updates, and an extensive, easy-to-use guide to activities, restaurants, shopping, and more, for all regions of Oahu.

In addition to striving to help visitors to more fully enjoy their vacation experience, Seek Spot is working with Oahu’s Lifeguard Association to help increase ocean awareness and safety, and reduce the number of potentially fatal incidents at Oahu beaches. We include Beach Safety Tips and Big Surf Safety Tips in the Seek Spot Directory, to help educate visitors and insure a safe, fun visit. We endeavor to enhance your stay in every way! Our unique, insider’s guide to Oahu is your go-to resource for all the information you seek, all in one spot….Seek Spot!

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Small Business Saturday is November 30th….Shop Small!

November 30th is Small Business Saturday, when people are encouraged to seek out and support the small, locally owned and operated businesses in their community. Some of us do this on a regular basis, but it is not always a priority with us as consumers. What we need to remind ourselves of is the fact that these small businesses are run and owned by our friends and neighbors, and they cannot succeed without the support of others in their community. In this world of competitive marketing, it can be difficult for the small businesses to survive, and, in the words of Keith Haynes, “we have to keep small businesses healthy in order to keep our economy strong”!

In an effort to do just this, two local female entrepreneurs decided to team up to assist these small businesses, and, in 2011, they set about to create an innovative community model of support and recommendations for small, local businesses. Their endeavor began on the North Shore of Oahu, but in just three years their efforts have been so successful that they are now expanding to encompass the rest of the island of Oahu!  Small businesses needed a way to reach out to the visitor industry, but the high costs of traditional advertising were a major barrier. Kirsten Garrabrant and Demery Mezin conceived and developed a plan which promotes local business, using multi-media marketing strategies, and Seek Spot by Be Our Guest Directory was the result. Featuring diverse business listings, editorials, coupons, maps, weekly blogs, an events calendar, and monthly newsletters, as well as a facebook page and other social media outlets, this directory provides visitors, businesses, and the community in general, with a single, easy to access resource!

Unlike similar island restaurant and activities books, this resource has an additional goal which is to make sure the businesses listed are trustworthy, quality businesses, locally owned and operated, and worthy of recommendation. Seek Spot by Be Our Guest Directory considers it important that businesses allowed to list with them meet high-quality, inclusion criteria. All the listings in their directory are considered as highly regarded, personal recommendations! The printed directory is distributed to IVP’s and hotels around the island, and the information can also be accessed via their website. Additional, up-to-the-minute information is available on their facebook page and other social media platforms.

The outcome of Kirsten and Demery’s efforts is a quality product that promotes small businesses without high overhead advertising costs, offering them a collective way to reach out to the visitor industry and the island community, and supporting each other in the process. Seek Spot by Be Our Guest Directory is a success story whose focus remains on the preservation of one of Hawaii’s precious commodities….locally owned and operated, small businesses! We encourage you, during this holiday season, to support your community and to “Shop Small” on Saturday, November 30th, and all during the year!

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*Press Release* Be Our Guest, A Community-Based Model of Marketing!

Begun in 2011 by two local, female entrepreneurs who saw a need to assist the small businesses of their North Shore community, Seek Spot by Be Our Guest is an up and coming success story! In traditional advertising cost is a major barrier and small businesses needed a collective way to reach out to the visitor industry. Kirsten Garrabrant and Demery Mezin found a way to meet this need. They set about to create an innovative community model of marketing and support for small, local businesses,which has been so successful they are now in the process of expanding island wide!  While their multi-media marketing strategy supports our locally owned and operated, small businesses, there are certain inclusion criteria which must first be met. Each listor must show themselves to be a trusted, quality, local business before they are invited to participate. All listings in their directory are considered as highly regarded recommendations to visitors and so must be personally approved by the Seek Spot by Be Our Guest team. The Seek Spot by Be Our Guest muti-media package includes a printed directory which is distributed to IVPs and hotels, as well as a website, facebook page, and other social media outlets, reaching over 500k viewers annually! The website features editorials, coupons, maps, a calendar of events, weekly blogs, and a much more! Their newest outreach is their “Explore” cards. Available at participating businesses, these cards give visitors immediate access to the website via a QR code so they can pull up information on the go! With the addition of their new sales team and their island-wide expansion, Seek Spot by Be Our Guest is growing by leaps and bounds, but their focus remains on the preservation and promotion of one of Hawaii’s precious commodities…locally owned and operated small businesses. Learn more at www.BeOurGuestDirectory.com

 
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